Rules of Business Christmas Card Etiquette

3. Even if you have had your Christmas cards professionally personalized (which you
should – even including a logo if you have one) you should take the time
to hand sign them and even add a simple one line message.

4. Hand address the envelopes, or preferably delegate that to someone
else, but addresses should be handwritten. Don’t use labels as that is too
impersonal and looks too much like a mass mailing. Using labels will save
you some time and money, but you could lose a client in the process.

5. If you know a business owner personally and know his home address, you
can really make this personal by sending your Business Christmas card to
his/her home and include the spouses address.

6. When addressing your Christmas card envelopes, use titles (Mr., Mrs.,
Dr.) but not professional designations like Ph.D. or M.D.

7. Be sensitive to the cultural traditions of your client. Do they
celebrate Christmas, Hanukkah, Kwanzaa? If you are not sure or there is a
mix, you might want to send something generic or you are always safe
sending a Thanksgiving card.

8. Avoid the Christmas rush. Order your Christmas cards early and even
address them over a period of time, then as you have time during the month
or two before Christmas, you can start signing them and writing your
personal messages. Just try to do a few a day. That way it won’t be so
overwhelming.