Design Crafters

Why does every mall have a "Santa Village with a Santa
sitting on a throne and children clamoring to sit on his lap? Stores and malls
have been revved up about Christmas since the late 1800’s when Macy’s started
the tradition with their Christmas window displays and started staying open
until midnight on Christmas Eve. The
whole tradition snowballed from there.

In America
today, the short weeks between Thanksgiving and Christmas are by far the
biggest retail sales event of the whole year. The survival of most retail
stores depends on how well they do during the Christmas buying season. It is
for that reasons that the retailers come up with all the advertising, special
deals and long hours. They do whatever they can to stir up a buying frenzy
getting customers into a Christmas buying spirit and to attract them to their
stores. Festive decorations, big ads, Santa’s Villages and all the rest are
part of that process.

Most Christmas cards are also sold during that time frame, putting a real
burden on the greeting card industry - especially for those who personalize Christmas
cards for business. With all the online ordering of not only Christmas cards
but all kinds of gifts, causes a real burden on delivery systems such as UPS,
FedEx and USPS.