Design Crafters

It’s rather amazing how sophisticated Christmas cards are
getting. We notice every year that more and more businesses are jumping on
the wagon to create something special with their Christmas cards. It almost
seems to be competitive, not only to outdo their competitors but to outdo
themselves from the previous year.

One way that businesses are doing that is to include their company logo inside
their Christmas cards. We have some special "Logo Christmas Cards" that are
specially designed for this purpose. They have a die cut opening where the logo
shows through from inside the card. That way, the logo is seen before the cards
are even open and then again after they are opened.

To print a single solid color logo can be done for a very reasonable price.
Adding another standard color of course adds to the price, but it doesn’t stop
there. If a special (PMS) ink mix is necessary, that adds to the price. Some
companies have logos that are actually full color.  Of course that beefs
the price up even more but that doesn’t seem to stand in the way of a lot of
businesses who realize that sending out "Season’s Greetings" with a
beautiful Christmas card with a thoughtful sentiment including their attractive
logo, is really a very cheap form of advertising and sends good will to all
their clients.

Christmas is one time of year that businesses can get away with sending
something like that to remind all their customers and clients of who they are
that they are available to serve.