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Are Holiday Greetings Business or Pleasure?

During the holidays, the mailman is kept very busy delivering holiday greetings to everyone on your block (and the next block, and the next block…). Typically, most households in the United States receive the bulk of their Christmas cards from friends and family, but often other cards will appear in the mailbox. Yes, I’m talking about those Christmas cards that are sent by companies or businesses.

For instance, this past Christmas, we received holiday greetings from our vet, our lawn service company, the tax accountant we use from time to time, the realtor who sold us our house, the attorney who worked with us on buying our house and setting up wills, our child’s pediatrician, and our family dentist. My husband would like to add our congressman to the list, but I am not sure that a card from the Distinguished Gentleman from district 8 truly counts as a business Christmas card. The cards were just as handsome as those sent by friends and family, even if the message came from a business.

The motivation behind a business sending out Christmas cards to their client or customer list might be viewed negatively by some, but others would argue that they rather like knowing that they mean enough to their dentist or realtor to receive holiday greetings. And, in the end, who doesn’t like getting mail from a business that isn’t a bill or invoice? Especially mail that wishes us a Merry Christmas and a very happy new year.

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Posted on Monday, May 19th, 2008 at 8:09 am In
Photo Christmas Cards  

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