Design Crafters

Some of you might be wondering…just where do the dads rank? Father’s Day is this coming Sunday and in terms of consumer spending for holiday gift-giving occasions, it has yet to crack the top three. Forbes Magazine recently ranked holidays that trigger the most consumer spending here in the United States and the top three are, in this order: Christmas, Valentine’s Day, and Mother’s Day. Poor old Dad, we hope you at least remembered to send him a Valentine or a Christmas card this year so he doesn’t feel left out of all the holiday merriment.

Even when we’re talking about keeping the post office busy with our holiday mail, Christmas still ranks number one (Valentine’s, again, holds that number two spot). The United States Post Office estimates that, between Thanksgiving and Christmas Day, it processes somewhere in the neighborhood of 100 million first-class cards (we’re assuming Christmas cards are a huge part of that number) in the mail. Americans keep our mailmen (and mailwomen) working hard delivering our Christmas cards.

Somehow we suspect that fathers all across the United States are not going to be too crushed or upset by this news of not ranking in the top three spending holidays. They know where they rank in their childrens’ hearts, with or without cards. They’ll still enjoy their special day on Sunday, complete with any number of possible treats, including breakfast in bed, new neckties, socks, coffee mugs, or maybe a hand-made coupon or two for a personal carwash in the driveway. Happy Father’s Day!