These days, many families are starting up their own home-based businesses. But they find themselves faced with a bit of a dilemma…how to let faraway friends and family know about the new business venture? One great solution we have is to send out Christmas cards from the new business. The holidays are a perfect excuse for sending a card, but holidays like Christmas and Thanksgiving are busy times of the year for most people. If you want to send a card that is connected to these holidays, send them a few weeks or a month early. It’s not uncommon for people to receive Christmas cards the week after Thanksgiving, and is actually a great way to make sure your card will not get lost in the shuffle.
Many companies send out greeting cards with some kind of discount coupon or some other kind of offer. Maybe that would be a great thing to do for your family’s new home-based business. Of course, it’s not required, nor do you don’t need to send them an offer every time. Just saying a nice thank you is enough for them to remember your company, your logo (put in on the envelope) and your brand. If you send an offer at every single mailing, you’re bordering on advertising, and you run the risk of people throwing away your card because they know it’ll just be another ad.
You may also want to consider if this special company Christmas card will be focused solely on your new home-based business, or if it’ll be doing double-duty and letting everyone know about your family’s year. Either way, it can be a great way to get the word out to a receptive audience of potential customers or clients.
