Design Crafters

I recently ran across a company that does professional videography and photography for dance recitals that could really take advantage of sending photo Christmas cards. Yet another example of business “cross promotion”.

This memory preservation company goes to dance recitals and competitions doing professional work. They should work together with select dance studios to send a personalized card that includes “brought to you in part by (their business name)…” to all the dancers and their families.

Not only would this remind dancers about the videography company, but it would also help attract new potential clients for the filming of dancers and taking pictures at their events. Sending this thoughtful card would really help nourish the business relationship with all involved.

What a perfect Public Relations strategy - a way to show clients you really care. A photo Christmas card is usually on the refrigerator of a families home from early December all the way through the first part of the year. This is great ad space at only a small cost to the business.

Tomorrow I will talk more about what a videography and photography business could say in their photo Christmas card.