Design Crafters

Last week we discussed the fact that more and more people
are wanting to express their feeling and belief that this is the
"Christmas Season," not just a Holiday Season by the cards and verses
they are selecting this year. We here at Design Crafters have noticed another
shift in sentiments this year as well.

There are still a lot of business owners who are concerned about being
"politically correct" with their cards and "play it safe"
by selecting "generic Christmas cards to make sure that they don’t
"offend anyone" by sending  Christmas cards with a
"Christmas" message.

It’s interesting that gay rights activists and pro-life and pro-choice
activists, women’s and civil rights activists, etc., etc., etc. don’t seem to
mind standing up for their beliefs and are very vocal in speaking their message
loud and clear - not caring at all what others think or have the slightest
concern about offending someone - but when it comes to using the word Christmas,
we are afraid to speak out about it’s true meaning and why we celebrate it -
because we "might offend someone."

Something is wrong with this picture in my opinion. That is why I personally
have been encouraged this year to see that a lot of individuals, not only for
their own personal Christmas cards, but for their businesses, have created
their own Christmas verse with a spiritual, encouraging message to send out to
their colleagues and clients - throwing caution to the wind and sharing their
convictions and beliefs through their Christmas message.

After all, what is Christmas all about - why is it celebrated? With all the
commercialism that surrounds it, have we forgotten the true meaning of
Christmas? Sure, not everyone celebrates Christmas, but does that mean that we
who do should put a lid on it and not celebrate it because someone else might
not agree with us? Since when do we all agree about anything?! 

Well, I didn’t mean to get on my soapbox, but thanks for listening! I hope that you have already ordered your Christmas cards, because time is running out to get them in time for you to add any personal notes, address them and get them to their destination before folks take off for the holidays.

While I think it is a bit early to be thinking about Christmas cards, I know that a lot of folks are already looking and thinking about them, because we have aready gotten a number of requests for samples and catalogues, not to mention actual orders!

Because of this early interest, I thought maybe I ought to discuss different types of Christmas cards and how different types should be reserved for different selelct groups of people.

First of all if you are a business sending to a business, you should definitely look for high quality Christmas cards that reflect good taste and style. Cost really should not be an issue because this type of advertising is very inexpensive in the overall scope of advertising expense.

Of course it should not be seen as advertising. It is a subtile reminder of your business as you wish your clients and customers a happy holiday season. It is a powerful one none the less and you don’t want to let the holidays slip by without sending one as this is a great opportunity and excuse to contact all of your clients and customers.

A thoughtful sentiment followed by your company name and/or logo is sufficient, unless of course you want to add a personal note, which if you have the time to do, will go a long way in the "personal touch" department. This is not the medium in which you should put a plug in for your company. "Of course not!" you say, "Who would be so lame as to do that?" You would be surprised.

Actually, that is all I am going to talk about today because we just launched a Wedding Blog on our Wedding Invitation site and I need to get started posting to that with wedding tips and ideas. In a couple of days I will post again with more ideas of different types of Christmas card and how they fit into the Christmas season.